Skip disability assistance statement.

Welcome to our website! As we have the ability to list over one million items on our website (our selection changes all of the time), it is not feasible for a company our size to record and playback the descriptions on every item on our website. However, if you have a disability we are here to help you. Please call our disability services phone line at (920) 924-6000 during regular business hours and one of our kind and friendly personal shoppers will help you navigate through our website, help conduct advanced searches, help you choose the item you are looking for with the specifications you are seeking, read you the specifications of any item and consult with you about the products themselves. There is no charge for the help of this personal shopper for anyone with a disability. Finally, your personal shopper will explain our Privacy Policy and Terms of Service, and help you place an order if you so desire.

3.8 | 6 Reviews

LG CX 77 inch Class 4K Smart OLED TV w/ AI ThinQ® (76.7'' Diag)



  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • 9 Gen 3 AI Processor 4K with AI Picture Pro/Sound Pro
  • Dolby Vision IQ and Dolby Atmos
  • webOS + ThinQ AI w/ Magic Remote

Quick Specs

  • Type: OLED TV
  • Width: 67.8"
  • Height: 40.3"
  • Depth: 10.6"
  • Energy Star Rated: No
  • Screen Size: 77"
  • WiFi Connected: Yes

See More

This item has purchase restrictions.

We currently only offer this product for purchase within 120 miles of our store. Questions? Contact us for more information.

LG OLED TVs work seamlessly with NVIDIA G-SYNC®

Experience immersive gaming like never before. Only OLED TVs with NVIDIA G-SYNC* compatibility can provide the exceptional picture quality of perfect black and intense colors combined with smooth gameplay to take gaming to new heights.

HDMI speeds are faster than ever

A higher frame rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) all meeting the latest HDMI specifications. These latest features allow fast-moving content in higher resolution and smooth, synchronized graphics. It's more lifelike gaming experience.

*Excludes RX and WX models. **Supports up to 40Gbps bandwidth, allowing up to 4K 120Hz 4:4:4 @ 10 bits per component.

Don't lag behind the competition

Dominate your way to victory with LG OLED TV. With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity. Feel truly in-game with high-speed motion and gameplay.

Turn up your HDR gaming experience

High Dynamic Range isn't just for movies. HDR gaming drops players right into the action for a new level of immersive gaming. LG has joined some of the biggest developers and tech companies in gaming to ensure the best HDR gaming experience.

*Screen images simulated.

The leading name in cinematic sight and sound

Dolby ups the action, driving their best-in-class HDR format to new cinematic heights. Dolby Vision IQ* automatically adjusts picture settings depending on ambient lighting conditions and content genres. Dolby Atmos® puts you in the middle of the action with multi-dimensional surround sound that seems to flow all around you.

*Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

See a director's vision for sound and picture settings

Film buffs can see what directors envisioned. Filmmaker Mode™ is a setting that respects the craft. It translates a director's cinematic vision to your TV with automatic picture and processor settings and brings true authenticity.

Curious about webOS" Take a quick tour

webOS is your portal to a world of entertainment. Learn about all the things you can do with your LG smart TV - easily stream your content, search for information and much more.

All your favorites, all in one place

Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone.

*Disney+ subscription required. Subject to terms at e 2020 Disney and its related entities.

The home of Apple TV+ and much more

Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It's personalized and expertly curated, so you'll discover the best of what's on. And it's all in the Apple TV app.

*Watch Apple TV+ with a subscription.

See more, stream more with LG Channels

LG OLED TVs are bringing more entertainment options than ever. LG Channels deliver free access to over 180 IP streaming channels offering movies, shows, breaking news, sports, comedy and more - integrated alongside over-the-air channels and channel guide.

See what makes the magic remote so magical

We'll show you how easy it is to access and control your LG smart TV. Customizable features, point-and-click, voice controls, it's all here. Get ready to be amazed.

Search for what you see

Instantly search the names of actors, venues, and even outfits worn on your favorite shows, you can even buy them on the spot, straight from your TV.

Sports Alert keeps you up to date on your favorite teams

Sports fans have a new way to stay informed. Sports Alert gives updates on your favorite teams, start times, and scores - even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more - it's all here.

Fluid motion puts you in the moment

OLED Motion Pro is technology you see, but don't notice. It's our most advanced motion handling for fast movements in sports and action sequences. Kickoff returns look just as smooth at home as from 50-yard line seats, with less stuttering to slow down the big car chase.

*Screen images simulated. **Not supported on streaming content.

Connect Bluetooth® speakers for instant surround sound

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBoom Speakers, for a true surround sound experience - not a wire in sight.

*Connection Available: LG PK7/7W/5/5W, PL7/5, RL3, RM2, RN9/7/5, ON9/7/5.

See how OLED redefines picture quality

Once you've seen LG OLED TV with your own eyes, you'll understand. It's stunning picture that redefines quality. Millions of OLED pixels emit their own light independently and can be completely turned off. This unveils perfect black, over a billion rich colors and infinite contrast. From the gridiron to the iron throne, no detail goes unseen.

*Calculation based on multiplying 8K resolution (7680 x 4320) and four sub-pixels.

See more of your content in 4K

Just because it wasn't filmed in 4K doesn't mean you can't see it that way. Our most advanced 4K processor uses AI and deep learning to authentically upscale lower resolution content, translating the source to 4K's 8.3+ million pixels. The technology is so good, you might mistake non-4K for true 4K*.

*Image quality of upscaled content will vary based on the source resolution.

World's most intelligent TVs

LG ThinQ AI TVs are the only TVs with the Google Assistant and Alexa built-in*. LG ThinQ fully integrates the voice assistants you already use. No need to buy a separate device. Convenience and connected home control are at your command, making it easy to control other smart devices and LG smart products.

See a work of artistic design

Perfect lines. Unbelievably thin bezel. Impossibly slim. Flexible by nature. LG OLED TVs are designed, crafted, and engineered to put the spotlight on your content, yet complement your home's interior even when it's turned off.


  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • 9 Gen 3 AI Processor 4K with AI Picture Pro/Sound Pro
  • Dolby Vision IQ and Dolby Atmos
  • webOS + ThinQ AI w/ Magic Remote
  • Gaming: G-SYNC Compatible, FreeSync, VRR, ALLM
Display Type OLED
Display Resolution 4K Ultra HD (3,840 x 2,160)
Wide Viewing Angle Yes
Dimming Technology Pixel Level Dimming
Picture Processor 9 Gen 3 AI Processor 4K
Refresh Rate 120Hz (Native)
HDR (High Dynamic Range) Cinema HDR (Dolby Vision®, HDR10, HLG), Dolby Vision IQ, HDR Dynamic Tone Mapping Pro
Contrast Advanced Contrast Enhancer, Face Enhancing, Ultra Luminance Pro
Clarity Quad Step Noise Reduction, Frequency Based Sharpness Enhancer
Color Intense Color, Billion Rich Colors, Advanced Color Enhancer, True Color Accuracy Pro
Motion OLED Motion Pro
Resolution Upscaler AI Upscaling
G-SYNC Compatible Yes
FreeSync™ Yes
VRR (Variable Refresh Rate) Yes
ALLM (Auto Low Latency Mode) Yes
Response Time >1 ms
HGiG Yes
LG ThinQ® AI Yes
Google Google Assistant Built-in "Works with" Google Assistant
Alexa Alexa Built-in "Works with" Alexa
Apple Apple Airplay2, Apple Homekit
Intelligent Voice Recognition Yes
Home Dashboard Yes
AI Picture Pro / AI Picture AI Picture Pro
Auto Genre Selection Yes (SDR/HDR/Dolby HDR)
Operating System webOS
Magic Remote Control Yes (Point, Click, Scroll, Voice)
Universal Remote Control Yes (Auto Device Detection)
LG Channels Yes
LG Content Store (App Store) Yes
Full Web Browser Yes
Gallery Mode Yes
Sports Alert Yes
Speaker System 2.2 Channel
Output Power 40W (20W Woofer)
Speaker Direction Front Firing (Reflector)
AI Sound Pro / AI Sound AI Sound Pro
Dolby Atmos Yes
WiSA Ready Yes (Separate Dongle Purchase Required)
Surround Mode OLED Surround
Audio Codec AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (refer to manual)
Bluetooth Surround Ready Yes
LG Sound Sync Yes
Wi-Fi® Standard Wi-Fi Certified 802.11ac
Bluetooth® Support Version 5.0
IP Control Yes
HDMI-CEC (Simplink) Yes
TV Tuner ATSC, Clear QAM
Smart Phone Connectivity Yes
HDMI Input (HDCP 2.2) 1 (rear) / 3 (side)
HDMI Audio Return Channel (ARC) eARC (HDMI 2)
USB Ports (v 2.0) 2 (rear) / 1 (side)
RF Connection Input (Antenna/Cable) 1 (rear)
AV Input 1 (rear) breakout cable required, not included
Ethernet Input 1 (rear)
RS-232C Input (Mini Jack) 1 (rear)
Digital Audio Output (Optical) 1 (rear)
Headphone Out 1 (rear)
Power Supply (Voltage, Hz) AC 120V, 50/60Hz
Standby Power Consumption Under 0.5W
TV Dimensions with Stand (WxHxD) 67.8" x 40.3" x 10.6"
TV Dimensions without Stand (WxHxD) 67.8" x 39.1" x 2.2"
Packaging Dimensions (WxHxD) 74.6" x 44.5" x 11.2"
Stand Width 47. 2"
TV Weight with Stand 79.1 lbs
TV Weight without Stand 58.9 lbs
Packaging Weight 108.7 lbs
VESA Mounting (W x H) 400 x 200
UPC 719192637177
Remote Magic Remote
Remote Control Battery Yes
Power Cable Yes
Quick Start Guide Yes
E-Manual Yes
2020 Model Yes
Country of Origin Korea
Limited Warranty 1 Year Parts & Labor

Quick Specs

  • Appearance

  • Type: OLED TV

  • Dimensions

  • Width: 67.8"
  • Height: 40.3"
  • Depth: 10.6"

  • Features

  • Energy Star Rated: No

  • Size

  • Screen Size: 77"
  • WiFi Connected: Yes

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

3.8 out of 5

33% of reviewers recommend this product.

5 Stars

Exceeded all of my expectations

rebecca498 9/25/2020

Its very hard to overstate my satisfaction with this TV. Im not one for hyperbole but this TV is AH-MAY-ZING. We thought we had a pretty nice TV before but its been a transformative experience getting to know this awesome piece of technology. First the size of it even though the TV is a massive 77 inches because the actual thickness of the screen is less than half an inch it is still light easy to maneuver and sits snug up to the wall. There is also the option to have it standing in which case there is a weighted base to balance. This is the perfect TV for movie night because we can sit a bunch of people all around the room and there is a perfect view from any angle The picture quality this is why you buy this TV. If youve never watched on an OLED screen youre missing out big time Without getting too technical but look it up its so interesting the picture quality of the Organic LED is unlike any top quality TV screen Ive seen before. Its ability to bring vivid colors blackest blacks brightness in the dark scenes clarity detail and more has blown me away. I watched my favorite sitcom series and noticed the tiniest things in the background that Id never seen before. I marvel at how the screen clarity makes shows look like big budget films. It literally feels like youre in the scene and on set. Connectivity This Smart TV has become a hub for all our smart tech in the house. Not only is it fully connected to the internet we could browse all day laying in the recliners LG has an app for our phones to connect and control everything and it makes being in charge of it all from anywhere so simple. The TV comes pre-loaded with most popular apps but LG has a suite of popular apps Netflix Hulu etc. as well as some original ones that you can download directly to the TV. Switching between apps is very easy just a couple of clicks on the smart remote. Speaking of remote Ive never had a remote that I could speak to- thanks Alexa- or that can be used as an IR pointer to point and click at things on the screen. Its really just fun to use One of the cool things is the art screensaver feature that makes the TV look like a giant framed art piece on the wall. The set-up and installation of the TV was easy enough for us to do ourselves. We got it working within minutes at first it was difficult to connect to LG but connecting an ethernet cable fixed the issue. Working perfectly ever since
Originally posted on

No, I do not recommend this product

 Incentivized Review

5 Stars

Unbelievable Picture

goofyguy91 9/7/2020

This is without a doubt the best TV that I have ever owned I was only replacing a LED tv that was a little over a year old with what I thought was all the bells and whistles but it doesnt compare to the quality of an OLED TV. The problem Ive had in the past is figuring out the perfect calibration for a new TV but this LG TV came with a couple of perfect picture modes right out of the box depending on what type of content you are watching. Following the super easy setup and installation not having to mess around for hours on perfecting the picture was a blessing. The remote is easy to use and was able to connect to my existing sound system and control my Fire Stick. We are currently using the Fire Stick for most watching but using the built in apps work just as easily. Theres even a cool feature that allows you to pick your favorite sports teams and get score updates as you wish that pop up in the corner. Just one of many cool features and apps available. Another part of this TV that just cant go unmentioned is the overall style and look of the TV. It was super thin bezels and of course its about as thin as you could imagine. Only thing I wish was different is where I have it set up so you can fully appreciate how thin it is. Back to the quality of the picture I have to mention how good it does in both dark and light scenes. Ive had problems with blooming and banding on other TVs but none of those problems exist on this set. The OLED pixels allow the picture to get pitch black in dark scenes while still keeping the contrast and see all the details in the scene. Nothing gets lost. In all I would definitely recommend this TV to anyone who is looking for the perfect set for any type of viewing. Cant be beat.
Originally posted on

No, I do not recommend this product

 Incentivized Review

1 Stars

Worst screen Burn in TV was dead

Palu12377 7/30/2020

The TV I bought resulted in burn-in within months even though the viewing is only netflix prime video. Also the viewing is normal usage with 3 hours usage max. The TV is also dead since the power keeps on off often and finally the TV is dead. Customer support is also very poor.
Originally posted on

No, I do not recommend this product






3 Stars

Picture and sound are great but no Google apps?

mariner8993 6/2/2020

We bought this TV of course for the amazing picture and smart applications especially because of the availability of google asst built in. What we didnt recognize with this model confirmed after 3 phone calls and 3 online chats with customer and tier 2 service was that the Google home and Google Asst apps would not work on this model television. Very strange why it wouldnt work on the brand new 2020 model with a WebOS of 5.0 but it worked on previous models. Weve spent hours talking to LG reps trying to figure how how to connect our Google Home and Google Nest to the TV with no luck. We watched numerous YouTube videos showing people just clicking on the Google Home app on the TV but these were all on the C9s and not the C10s. Weve reset to factory settings registed the TV with LG downloaded and tried to link through the LG ThinkQ app on our phones with no luck. LGs Tier 2 customer service kept telling us to go into settings and click on Link to Devices using voice commands but there was no such setting on the TV. Unfortunately we will probably be bringing the TV back which we had to rent a U-Haul for. We were hoping to be able to live stream our Google Nest cameras directly to the TV instead of using a screen share app. Either that or we have to utilize a chromecast which we currently use on our old TV. But we paid a lot of money for new technology that just isnt there. Why make a new model that does not support previous apps???
Originally posted on

Yes, I recommend this product






5 Stars

Amazing TV

Roning 5/24/2020

The colors stand out and very close to reality a sharp image with the most impressive clarity Im in love with this screen. The HDR 10 and the Dolby Vision absolutely AMAZING You will get the wow effect every time. And of course the WebOS new features are great and useful. This is the best O/S for the TV.
Originally posted on

Yes, I recommend this product

 Incentivized Review






4 Stars


Originally posted on

No, I do not recommend this product